6. Market and Business Model

6.1 Market Size and Growth Opportunity: TAM SAM SOM Analysis

Total Addressable Market (TAM): $5.26 Trillion by 2035

The artificial intelligence market is experiencing unprecedented growth, creating massive opportunities for innovative platforms like Mosaic. According to recent market research from Research and Markets, the global artificial intelligence market is projected to surge from USD 273.6 billion in 2023 to USD 5.26 trillion by 2035, representing a compound annual growth rate (CAGR) of 30.84%.

TAM Breakdown by Market Segments:

  • AI Software Solutions: $2.14 trillion (40.71% of total TAM)

  • Machine Learning Services: $2.21 trillion (42.07% of total TAM)

  • Cloud-Based AI Deployment: $1.91 trillion (fastest-growing segment at 32.34% CAGR)

Key Market Segments Driving Growth:

  • Healthcare & BFSI Sectors: Leading in adoption, with healthcare expected to achieve a 36.45% CAGR by 2028

  • Creator Economy Integration: $1.3+ billion in annual funding with 50+ million creators globally

  • Enterprise AI Services: Projected to reach $1.2 trillion by 2030

Serviceable Addressable Market (SAM): $394 Billion by 2035

Our SAM focuses on the intersection of three key markets where Mosaic operates:

1. AI-as-a-Service Market: $285 Billion

  • AI software solutions accessible via APIs and marketplaces

  • Specialized AI agents and consulting services

  • Enterprise AI tool subscriptions and licensing

2. Creator Economy Monetization: $104 Billion

  • Based on creator economy growth projections (15% CAGR from $1.3B base)

  • Direct creator monetization platforms and tools

  • Digital asset marketplaces and NFT utility platforms

3. Blockchain/NFT Utility Market: $5 Billion

  • Utility-focused NFT applications beyond speculation

  • Blockchain-based service access and subscription models

  • Decentralized marketplace infrastructure

Geographic Focus:

  • North America: 45% of SAM ($177B) - High AI adoption, creator economy maturity

  • Europe: 30% of SAM ($118B) - Strong regulatory framework, growing creator market

  • Asia-Pacific: 25% of SAM ($99B) - Emerging market with high growth potential

Serviceable Obtainable Market (SOM): $7.9 Billion by 2035

Our SOM represents the realistic market share Mosaic can capture based on competitive positioning and go-to-market strategy:

Conservative Market Penetration Assumptions:

  • Year 1-3: 0.01% of SAM (early adopter phase)

  • Year 4-7: 0.5% of SAM (growth phase with network effects)

  • Year 8-10: 2% of SAM (market leadership in niche)

SOM Calculation by Customer Segments:

1. Individual Creators (70% of SOM): $5.5 Billion

  • Target: 500,000 active creators by 2035

  • Average annual revenue per creator: $11,000

  • Mosaic's 10% transaction fee: $550M annual revenue from this segment

2. Small-Medium Businesses (25% of SOM): $2.0 Billion

  • Target: 100,000 SMB customers by 2035

  • Average annual AI spending: $8,000 per business

  • Mosaic's market share: 25% of their AI tool budget

3. Enterprise Clients (5% of SOM): $400 Million

  • Target: 1,000 enterprise clients by 2035

  • Average annual licensing: $400,000 per enterprise

  • High-value custom deployments and white-label solutions

SOM Validation Factors:

  • Network Effects: Each additional creator attracts 2-3 new users on average

  • Creator Retention: 90% revenue share creates strong switching costs

  • Technical Moats: Blockchain infrastructure provides 3-5 year competitive advantage

  • Market Timing: Early entry into blockchain-based AI marketplaces

Revenue Projections Based on SOM

Conservative Growth Trajectory:

  • 2025: $300K revenue (0.008% of current SAM)

  • 2027: $4.5M revenue (0.05% of projected SAM)

  • 2030: $125M revenue (0.8% of projected SAM)

  • 2035: $790M revenue (2% of projected SAM)

Optimistic Growth Trajectory:

  • 2025: $500K revenue (0.01% of current SAM)

  • 2027: $12M revenue (0.15% of projected SAM)

  • 2030: $400M revenue (2.5% of projected SAM)

  • 2035: $2.4B revenue (6% of projected SAM)

This TAM SAM SOM analysis positions Mosaic at the intersection of three massive, growing markets with a clear path to capturing significant market share through superior creator economics and innovative blockchain infrastructure.

Figure 4 - TAM SAM SOM Market Analysis

graph TD
    A["🌍 TAM: Total Addressable Market<br/>$5.26 Trillion by 2035<br/>Global AI Market"] --> B["🎯 SAM: Serviceable Addressable Market<br/>$394 Billion by 2035<br/>AI-as-a-Service + Creator Economy + Blockchain Utility"]
    B --> C["📊 SOM: Serviceable Obtainable Market<br/>$7.9 Billion by 2035<br/>Realistic Market Capture"]
    
    A --> A1["AI Software Solutions<br/>$2.14T (40.71%)"]
    A --> A2["Machine Learning Services<br/>$2.21T (42.07%)"]
    A --> A3["Cloud-Based AI Deployment<br/>$1.91T (32.34% CAGR)"]
    
    B --> B1["AI-as-a-Service<br/>$285B"]
    B --> B2["Creator Economy<br/>$104B"]
    B --> B3["Blockchain/NFT Utility<br/>$5B"]
    
    C --> C1["Individual Creators<br/>$5.5B (70%)"]
    C --> C2["Small-Medium Businesses<br/>$2.0B (25%)"]
    C --> C3["Enterprise Clients<br/>$400M (5%)"]
    
    style A fill:#e1f5fe
    style B fill:#f3e5f5
    style C fill:#e8f5e8
    style A1 fill:#fff3e0
    style A2 fill:#fff3e0
    style A3 fill:#fff3e0
    style B1 fill:#fce4ec
    style B2 fill:#fce4ec
    style B3 fill:#fce4ec
    style C1 fill:#f1f8e9
    style C2 fill:#f1f8e9
    style C3 fill:#f1f8e9

Source: Market analysis based on Research and Markets data, creator economy reports, and competitive intelligence (2025)

6.2 The Creator Economy Context

The broader creator economy provides crucial context for our market opportunity. According to multiple industry reports, the creator economy has attracted over $1.3 billion in funding in 2021 and comprises more than 50 million independent content creators globally.

However, this economy suffers from a critical "missing middle class" problem:

  • The top 1% of creators capture disproportionate value (e.g., top 1% on OnlyFans get a third of profits)

  • Middle-tier creators often earn less than $145 per month on major platforms

  • High platform fees (20-50% on traditional marketplaces) limit creator earnings

This presents a massive opportunity for Mosaic's creator-first approach with 90% revenue sharing.

6.3 Our Business Model: Hourly AI Agent Access

Mosaic operates on a revolutionary business model that differs fundamentally from traditional subscription or one-time purchase models. Instead of selling AI agents permanently, we provide time-limited access through expiring NFTs.

How It Works:

  1. Access NFTs: Users purchase blockchain-based tokens that grant time-limited access to specific AI agents

  2. Flexible Duration: Available in 7-day, 30-day, or 90-day increments based on user needs

  3. Automatic Expiry: NFTs burn automatically when time expires, preventing forgotten subscriptions

  4. Transparent Pricing: Clear, upfront costs with no hidden fees or recurring charges

6.4 Revenue Streams and Pricing Strategy

Primary Revenue Sources:

1. Transaction Fees (Our Core Revenue)

  • Small transaction fee on each AI agent access purchase

  • Designed to be minimal while ensuring platform sustainability

  • Scales with volume rather than extracting high percentages

2. Premium Features (Future)

  • Advanced analytics for creators

  • Priority customer support

  • Enhanced marketplace visibility

  • White-label solutions for enterprises

3. Enterprise Licensing (Expansion)

  • Custom deployments for large organizations

  • API access for business integration

  • Volume discounts for bulk access purchases

Market-Responsive Pricing Examples:

  • Micro-consultations: $0.50 - $5 for quick AI interactions

  • Weekly access: $20 - $50 for specialized business tools

  • Monthly access: $50 - $200 for comprehensive AI assistance

  • Enterprise licensing: $10,000 - $100,000+ for custom deployments

Why Our Revenue Share Model Works: According to revenue sharing best practices, our model creates aligned incentives where platform success directly correlates with creator success. Unlike traditional platforms where revenue can be manipulated through creative accounting, our blockchain-based approach ensures transparent, verifiable earnings that creators can trust and verify independently.

6.5 Competitive Advantages in Business Model

1. Creator Economics Revolution

  • 90% revenue share vs. industry standard 50-70% - the highest in the industry

  • True ownership through blockchain technology

  • Multiple monetization pathways (micro to enterprise)

2. User-Centric Approach

  • Pay-only-for-what-you-use model

  • No long-term commitments or forgotten subscriptions

  • Transparent, blockchain-verified transactions

3. Technical Infrastructure

  • Hedera Hashgraph: Sub-$0.01 transaction costs enable micro-payments

  • Walrus Storage: Decentralized, permanent data storage

  • Agent Orchestration: Unique multi-agent workflow capabilities

4. Market Timing

  • Positioned at intersection of three growing markets: AI ($5.26T by 2035), Creator Economy ($1.3B+ annual funding), and NFT/Blockchain ecosystems

  • Addresses pain points in existing platforms before they become entrenched

6.6 Financial Projections and Scalability

Revenue Model Scalability (Based on TAM SAM SOM Analysis):

Our financial projections align with the SOM analysis above, showing two growth scenarios:

Conservative Scenario (Aligned with SOM Conservative Trajectory):

  • Year 1: 10,000 active users, $50 average monthly spend = $6M GMV, $300K revenue (5% fee)

  • Year 2: 100,000 users, $75 average spend = $90M GMV, $4.5M revenue

  • Year 3: 500,000 users, $100 average spend = $600M GMV, $30M revenue

  • Year 5: 1.5M users, $150 average spend = $2.7B GMV, $135M revenue

  • Year 10: 5M users, $200 average spend = $12B GMV, $600M revenue

Optimistic Scenario (Accelerated Market Capture):

  • Year 1: 15,000 active users, $65 average monthly spend = $12M GMV, $600K revenue

  • Year 2: 200,000 users, $100 average spend = $240M GMV, $12M revenue

  • Year 3: 1M users, $150 average spend = $1.8B GMV, $90M revenue

  • Year 5: 3M users, $200 average spend = $7.2B GMV, $360M revenue

  • Year 10: 10M users, $250 average spend = $30B GMV, $1.5B revenue

Unit Economics:

  • Customer Acquisition Cost (CAC): $25-50 through creator networks

  • Lifetime Value (LTV): $200-500 based on retention patterns

  • LTV/CAC Ratio: 8:1 to 10:1, indicating strong unit economics

  • Gross Margin: 85-90% (minimal infrastructure costs after scale)

  • Creator Retention: 90% annual retention due to 90% revenue share

Scalability Drivers:

  • Network Effects: Each additional creator attracts 2-3 new users on average

  • Viral Coefficient: 0.3-0.5 for creator referrals

  • Revenue Per User Growth: 15-20% annually as users upgrade to premium agents

  • Geographic Expansion: 3x market size increase as we expand globally

Path to Profitability:

  • Break-even: Month 18 (conservative) / Month 12 (optimistic)

  • Positive Cash Flow: Year 2 in both scenarios

  • Series A Metrics: $10M+ ARR by Year 3 (achieved in both scenarios)

This business model positions Mosaic not just as an AI marketplace, but as the foundational infrastructure for the next generation of creator-owned AI economies, with clear paths to both sustainable growth and massive scale based on our TAM SAM SOM analysis.

"How do we stack up against existing solutions in the market?"

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